The impact should be minor
Google Search: Infinite scroll available on mobile Blog Google Search: Infinite scroll available on mobile Development , Digital Still with the aim of improving the user experience, Google recently announced a new infinite scroll feature which should bring changes to Search. Let's discover together in this article the benefits of infinite scrolling and its impact on your SEO. What is infinite scroll on Google? From now on, it will no longer be necessary to click the “See more” button to view the results on page . This change will only apply to mobile, and will be available for English queries in the United States.It will only apply for the first four pages. Why four pages? According to Google, the majority of users wedding photo editing servicewho want additional information tend to scroll up to four pages of search results. With continuous scrolling, this will be done smoothly. What impact on your SEO? Google indicates that this new feature should offer more choices to users, especially during very open searches, for example: “what can I make with pumpkins?” ". We can therefore expect a shift of some of the clicks from page to the following results. We may notice a lower bounce rate on the SERPs and a higher number of results.
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Consulted per session, since Google now values the discovery of new results. The impact should be minor, or even imperceptible, for SEOs. The impact on the impressions report in Google Search Console It's still too early to speculate on the impact this will have, but there is good reason to believe that it will increase mobile impressions for pages currently ranked as high as th, as users will no longer need to click on a second page of results. This means that click-through rate could see a corresponding drop, since CTR is calculated by dividing clicks by impressions. When it comes to reporting on your mobile performance.
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